Creative copywriting for a limited edition single malt. In partnership with Shazam, we launched an interactive site where whisky lovers could put their palate to the test and decipher the tasting notes of The Glenlivet Code.
Like most campaigns, the conceptual process throws out a load of ideas. Below, you can see an alternative approach to the Glenlivet Code, using AR technology. It didn’t make the final cut, but I think it’s pretty cool.