Copywriting and creative direction for Reebok, the challenger sports and lifestyle brand that isn’t afraid to do things differently. Essentially, that’s the dream brief. And it didn’t disappoint. I led the creative production team across digital, eCRM, OOH and social to deliver localised campaigns across Europe. This sizzle reel pretty much sums up the work we did and the agile nature of my awesome team. 🤘
Keep scrolling for a selection of emails and web content promoting various product drops and capsule campaigns.