Blog

During my time at OLIVER Agency, I was often called upon to help create internal videos. These ranged from public events to the agency’s induction film.

2018 is the perfect time for a refresh. I've recently got married and decided (rather traditionally) to take my husband’s surname.

I read an article on The Drum recently that got me thinking. I’d like to believe I already knew the crux of the piece, but in reality, I too had been overlooking what’s staring us in the face.

I’ll hold my hands up. I was a slave to the system. That ‘best practice’ guide to copywriting was my go-to novella when time was of the essence. And whilst there’s nothing fundamentally wrong with that, I wanted to go beyond the constraints.

Whilst the concept of ‘real women’ in advertising is nothing new, it’s incredibly difficult to pull it off effectively and believably.